Short answer: generative engine optimization (GEO) is the practice of improving how your brand appears in answers written by generative AI, such as ChatGPT, Claude, Perplexity and Gemini. It is closely related to AEO, and many teams use the two terms for the same work.
GEO, AEO and SEO
- SEO improves rankings in traditional search results
- AEO (answer engine optimization) improves how you appear in direct answers
- GEO focuses on answers produced by generative AI
In practice, GEO and AEO share the same goal: be named, cited and recommended when buyers ask AI.
What GEO work looks like
- Tracking the prompts buyers ask across AI engines
- Analyzing which sources each engine cites
- Publishing clear, answer-shaped content
- Earning mentions in trusted third-party sources
- Measuring share of AI answers and sentiment against competitors
Where to start
- Pick the questions that lead to a purchase in your category
- Record how each AI engine answers them today
- Close the biggest gaps first, and measure again
How Tallee helps
Tallee measures your visibility across ChatGPT, Claude, Perplexity, Gemini, Grok and Copilot and ranks the actions most likely to improve it, with a team to help you execute.
FAQ
Is GEO a new name for SEO? No. It builds on SEO, but measures and improves the AI answer rather than a search ranking.
Should I say GEO or AEO? Either is fine. Use the term your buyers and team recognize.
