Short answer: pick the prompts your buyers ask, run them in ChatGPT on a regular schedule, and record whether your brand is named, which sources are cited, and how you compare with competitors. An AEO platform like Tallee automates this across ChatGPT and other AI engines.
Step 1: Build your prompt list
Start with the questions buyers ask before they buy: "best" questions, comparisons, and problem-led questions. Group them by topic and product line.
Step 2: Run the prompts regularly
AI answers change over time. Run the same prompts on a schedule so you can see trends, not one-off snapshots.
Step 3: Record what matters
For every answer, record:
- Is your brand named?
- Where in the answer does it appear?
- Which competitors are named?
- Which sources are cited?
Step 4: Calculate your share of AI answers
Your share of AI answers is the percentage of answers that name your brand. Track it by prompt and over time, against your top competitors.
Step 5: Act on the gaps
Find the prompts where competitors are named and you are not, the pages AI stopped citing, and the questions you have no page for yet. Those are your first fixes.
Doing it at scale
Manual tracking breaks down fast. Tallee runs live searches across ChatGPT, Claude, Perplexity, Gemini, Grok and Copilot, tracks your share of AI answers against competitors, and ranks what to fix first.
FAQ
Can I track ChatGPT visibility for free? You can run prompts by hand, but results vary between runs, so a reliable picture needs repeated, structured tracking.
How often should I check? Weekly tracking shows trends without overreacting to single answers.
