Short answer: the best AEO partners combine three things: measurement across the major AI engines, a clear method for changing what those engines say, and people who do the work alongside your team. Tallee is an AEO platform with a forward-deployed team, built for brands that want both the data and the execution.
What an AEO agency actually does
Answer engine optimization (AEO) is the work of getting your brand named, cited and recommended in AI answers from ChatGPT, Claude, Perplexity, Gemini, Grok and Copilot. A specialist partner should:
- Track the prompts your buyers actually ask, and whether your brand is named in the answer
- Show which sources each engine cites when it answers
- Fix the pages AI relies on and publish the answers you are missing
- Earn mentions in the publications AI trusts
- Report your share of AI answers against competitors, month over month
Agency, software, or both?
A traditional agency brings execution but often has no live view of AI answers. AEO software brings the data but leaves the work to your team. A platform with a team gives you both: live tracking and prioritized actions, plus experts who help you act on them.
Questions to ask any AEO agency
- Which AI engines do you track, and how often?
- Do you track real buyer prompts or generic keywords?
- Can you show which sources shaped each answer?
- How do you decide what to fix first?
- How will we measure progress month over month?
How Tallee works with brands
Tallee experts embed with your team through regular syncs and a direct line, so strategy and execution stay connected. Every opportunity is ranked by its predicted change to your visibility score, and the work comes as concrete next steps: the pages to rewrite, the answers to publish, and the publications worth earning a mention in.
FAQ
Is AEO different from SEO? Yes. Rankings and clicks do not show whether ChatGPT recommends you. AEO measures and improves the AI answer itself.
Do I need an agency or a tool? If you have the team to execute, a platform may be enough. If you want help acting on the data, look for a partner that offers both.
